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CAROLINE VIITANEN IS A SWEDISH BORN ARTIST LIVING IN CAPE TOWN, SOUTH AFRICA. SHE STUDIED FASHION BUSINESS AT ISTITUTO MARANGONI, ECONOMICS & FINANCE AT UNIVERSITY OF CAPE TOWN, FOLLOWED BY A POST-GRAD IN MARKETING & ADVERTISING BEFORE COINCIDENTALLY EMBARKING ON HER PATH AS A PHOTOGRAPHER IN 2015.

IT WAS UPON THE FIRST ENCOUNTER WITH THE STORY OF HER LONG PASSED GRANDFATHER; A PERUVIAN ORPHAN TURNED INTO A TAXI DRIVER, WHO IN 1952 SERENDIPITOUSLY DISCOVERED A FORGOTTEN CAMERA IN THE BACKSEAT OF HIS CAR, LEADING HIM TO REALIZING HIS TALENT AND LATER ESTABLISHING HIS PHOTOGRAPHY PUBLISHING HOUSE, THAT SHE DECIPHERED HER CALLING FOR VISUAL STORYTELLING.

 

SUSTAINABILITY, HEALING, ART AND FASHION ARE ALL CHARACTERISTICS OF HER WORK AND TODAY SHE EXCLUSIVELY COLLABORATES WITH PEOPLE AND BRANDS RESONATING WITH A HIGHER CONSCIOUSNESS AND COMMITMENT TO ELEVATING THE PLANET.

 

 

TO CONNECT WITH CAROLINE :

 

 

studio@carolineviitanen.com

+27791139035 , INSTAGRAM